21 Best SEO tools in 2026 (17 free + 4 paid)

Author: Tomáš Novák
10 minutes of reading
2/14/2024

Table of contents

1. 16 Best free SEO tools
2. 4 Best paid SEO tools
3. Table of the best SEO tools and their features
4. Conclusion - what is the best SEO tool on the market?

SEO tools are an excellent helper that will save you time in gathering the important marketing data you need to make the right decisions.

When selecting an SEO tool, you need to determine the purpose for which you will be using it. Do you need it to help you with keyword research, SEO audit or, conversely, do you need to track your search engine rankings on a regular basis? Today, there are various all-in-one SEO tools that include all these features in one.

Remember that SEO tools are your assistant in detecting errors, but they won't solve them for you. Fixing the errors is up to you.

In this article, we've rounded up the most popular free SEO tools, as well as their paid alternatives. We have tested all of them for you and we use most of them ourselves at Marketing Miner.

16 Best free SEO tools

All SEO tools in the list below offer a free plan as of today's date (15.2.2024), so you can use them in a limited mode.

1. Google Search Console

Google Search Console (previously it was also called Google Webmaster Tools) is a free SEO tool that every website owner should use. As the name suggests, it is an official SEO tool directly from Google and is completely free.

In this tool, you will get important data about your website's organic traffic as well as technical issues that a crawler encounters while crawling your site. It also includes localizations in almost all popular world languages, so there is no need to know English.

Price: free

2. Marketing Miner

Marketing Miner is a Czech SEO tool from Filip Podstavec. If you have a limited budget and you don't want to buy multiple SEO tools, but you are looking for an all-in-one solution, then Marketing Miner is the right choice for you.

Over 40 different features help you get bulk data on:

• Keyword research
• SEO audit
• Competitor analysis
• Rank tracking
• Brand monitoring
• Link building

Price: Minee plan free, paid plans from $13 / month

3. Google Analytics

Google Analytics is a web analytics tool that helps you get more detailed information about your website visitors. For example, you'll learn how many visits to your site are coming, from what sources, what the demographics of your visitors are, and how they behave on your site.

Again, this is a free tool from Google, as is the case with Google Search Console. Price: free

4. Google Trends

Google Trends is an SEO tool that helps you find out keyword searches over time. For example, a sporting event is taking place and you want to know how much search traffic it had compared to another keyword? That's exactly what Google Trends can help you do.

Price: free

5. Screaming Frog

Screaming Frog SEO Spider is a crawler that will help you with your site's technical SEO audit. Price: In the free versions, you can crawl 500 URLs. The paid version costs €185 per year and is unlimited.

6. Google PageSpeed Insights

PageSpeed Insights helps you find out how fast your pages are loading on desktop or mobile. Price: free

7. Yoast SEO

Price: free, paid version from 99 € per year.

8. Shortpixel

One of the reasons why your website loads slowly can be non-optimized images. Price: free version for 100 images per month. Paid versions from $5 per month.

9. Looker Studio

This tool allows you to combine data from different tools into one and visualize it nicely to make it easier to understand. Price: free

10. Google Business Profile

Price: free

11. Wayback Machine

Price: free

12. BuzzSumo

Price: 10 free searches, paid versions from $99 per month.

13. Google Keyword Planner

Price: free

14. Google Tag Manager

Price: free

15. Pingdom SEO Tools

Price: free

16. Similarweb

Price: free (without historical data)

17. LinkStorm

Price: Freemium. Paid version starts at $30-$120 monthly.

4 Best paid SEO tools

18. Ahrefs

Price: From 59 €. Doesn’t provide a trial version to try out.

19. Semrush

Price: $120 per month or a 7-day trial.

20. Moz

Price: $99 per month or 30 day trial

21. Advanced Web Ranking

Price: A 7-day free trial is available with no credit card required. Paid plans scale by keyword volume.

Table of the best SEO tools and their features

Conclusion - what is the best SEO tool on the market?

I strongly hope that our list of the best SEO tools has helped you at least a little bit in deciding which tool to reach for.